Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

In this episode, Cheryl and Patricia discuss: 

  • How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.
  • Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
  • You Can Heal Your Life brand legacy and global reach through trademark licensing.
  • Licensing is a means of establishing greater professionalism and credibility in leader training.

Key Takeaways: 

  • People have evolved to a higher level of personal and spiritual awareness
  • Brand extension through licensing helps people transcend cultural differences
  • Ask your customers the right questions and they will tell you what they want from you
  • Our human self will always need that spiritual, emotional, mental, physical transformation

When it comes to social media, ask yourself How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?” —  Patricia Crane

Connect with Patricia Crane:   

Website: https://healyourlifeworkshops.cohttps://healyourlifetraining.com
Twitter: https://twitter.com/hyltraining
Facebook:  https://www.facebook.com/patricia.crane.336
Email: patricia@heartinspired.com
LinkedIn: linkedin.com/in/patricia-crane-ph-d-1174586

Free Gift:  Ordering from the Cosmic Kitchen

Connect with Cheryl Hodgson:  

Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Building a Community with Marketing Communication – Lee Richter

Building a Community with Marketing Communication – Lee Richter

In this episode, Cheryl and Lee discuss: 
  • Community building through communication design
  • Connection with your community 
  • Education marketing, taking time to lay the foundation and build before you launch 
  • Evolving your brand as the needs of your client base evolve 
  • The importance of marketing communication
Key Takeaways: 
  • Community involvement is a win-win 
  • Make a plan! 
  • Test the market; know what your customer really wants 
  • Educate yourself and ask for help where you need it
"People who are CEOs of the company speak for the avatar, but they're not their ideal avatar. So they need to really know the voice of the Avatar and how to meet with them and how to really support them and how to have a community leader, you know, speak to them directly." —  Lee Richter  Connect with Lee Richter:    Website: goasklee.com Twitter: https://twitter.com/goasklee Facebook: https://www.facebook.com/GoAskLee Email: Lee@GoAskLee.com LinkedIn: https://www.linkedin.com/in/goasklee/ Instagram:  https://www.instagram.com/goasklee/ Connect with Cheryl Hodgson:   Website: brandaide.com Book: https://registeredtrademarkbook.com Twitter:  twitter.com/brandaide Facebook:  facebook.com/brandaide Email:  cheryl@brandaide.com Show: brandaidepodcast.com YouTube: youtube.com/user/BrandaideTV LinkedIn: linkedin.com/in/cherylhodgson Instagram:  instagram.com/brandaide
Exit Strategy and Entrepreneurial Mindset –  JP McAvoy

Exit Strategy and Entrepreneurial Mindset – JP McAvoy

An entrepreneurial mindset includes developing an exit strategy for your business from the beginning of your business. This will frame the decisions you make early in the life of the company so you know “how to sell your business.”  An exit strategy begins with a proper business structure, a business and a legal foundation to protect and grow the value of business assets as the business grows. The entrepreneurial mindset also focuses upon developing and protecting valuable Intellectual Property assets, including registered trademarks and other IP. Today’s guest, Attorney JP McAvoy, specializes in structuring new businesses with and helping entrepreneurs plan for the future in the present day, that exit strategy you'll be ready for well in advance.

In this episode, Cheryl and JP McAvoy discuss: 

  • His work with clients such as Elon Musk in developing growth and an exit strategy.  
  • The importance of building a successful launch ramp at the outset of a start-up’s creation.  
  • The value of creating a separate holding company for the brand’s intellectual property assets. 
  • How to create a company that becomes legacy.

Key Takeaways: 

  • Structure the company for growth and future investments such as shareholding.
  • Consider intellectual property and licensing opportunities as assets for valuation. 
  • Start the conversation with your attorney early to plan an exit strategy. 
  • Implement a will or trust so ownership shares don't end up in probate court.   

"The sooner you start planning what the exit looks like, the better the likelihood of it being successful." —  JP McAvoy 

Connect with JP McAvoy:   
Website: JPMCAVOY.com 
Book: The Billionaire’s Lawyer
Free Resource: https://www.conductlaw.com/
Twitter:  jp_mcavoy 
Facebook:  TheMillionairesLawyer
Email:   info@conductlaw.com
Show: https://jpmcavoy.com/episodes
LinkedIn: jeffrey-j-p-mcavoy
Instagram:  jp_mcavoy

Connect with Cheryl Hodgson:  
Website: brandaide.com 
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide 
Facebook:  facebook.com/brandaide 
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV 
LinkedIn: linkedin.com/in/cherylhodgson 
Instagram:  instagram.com/brandaide

Text PODCAST to (415) 212-9757 to receive notifications when new episodes are available. Message and Data Rates May Apply. Message frequency varies per user.


Marketing Segmentation in Direct Response – Brian Kurtz

Marketing Segmentation in Direct Response – Brian Kurtz

In this episode, Cheryl and Brian Kurtz discuss: 

  • Overdeliver to your customer base and master the long game.
  • Direct Response Marketing; The importance of “romancing your audience” with a great story. 
  • Differentiation in Marketing; Why direct marketing should be a component of your brand strategy. 
  • Segmentation in Marketing; Customer service, fulfillment, and their marketing functions.
  • Multi-Channel Marketing; Defining your personal brand to distinguish yourself from the competition. 

Key Takeaways: 

  • Segment your list and decide who gets what message, and when. 
  • Use direct marketing in ways that differentiate your brand.   
  • Direct response marketing is more alive than ever. Just look at the Internet. 
  • Multi-channel marketing is vital to grow your business. 

"You have to romance the audience. I call it fishing without bait." —  Brian Kurtz 

Connect with Brian Kurtz:  
Website: overdeliverbook.com
Books: Overdeliver and The Advertising Solution
Free Resource: BrianKurtz.net
Facebook: TitansMarketing
Email:   support@titansofdirectresponse.com
YouTube: Brian Kurtz

Connect with Cheryl Hodgson:  
Website: brandaide.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

How to Sell Online with a Brand Story  – Alex Mandossian

How to Sell Online with a Brand Story – Alex Mandossian

In this episode, Cheryl and Alex Mandossian discuss: 

  • Storytelling for people who hate to sell.
  • How to turn objections into questions into answers that solve the problems faced by customers.
  • The value of telling the business owner's origin story. 
  • Using case studies as client stories to showcase the value of the offer. 

Key Takeaways: 

  • By disqualifying the wrong customers, you're prioritizing the people who are your ideal customer. 
  • The seeds are the objections. The objection is when the sale begins. 
  • Write a list of objections and turn them into FAQs.  
  • You need a good origin story to grab the attention of your customers and obliterate objections. 

"Seeding through storytelling is the new selling." —  Alex Mandossian 

Connect with Alex Mandossian:   
Website: www.allsellingaside.com
Free Resource: marketingonline.com/book
Twitter: https://twitter.com/AlexMandossian
Facebook: https://www.facebook.com/alexmandossianfan
Show: http://AllSellingAside.com/iTunes
LinkedIn: https://www.linkedin.com/in/alexmandossian 

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

How to Make Money Podcasting  – Doug Sandler

How to Make Money Podcasting – Doug Sandler

In this episode, Cheryl and Doug discuss: 

  • The principles of Doug's Nice Guys in business brand. 
  • His start in podcasting and the creation of his Turnkey Podcast production company. 
  • The value of podcasting as a marketing and branding tool 
  • Some of the myths around podcasting and how to monetize your podcast. 

Key Takeaways: 

  • Aim for a win-win in business transactions. 
  • Use podcasting to build your brand and generate leads. 
  • You don't have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  
  • Launching a podcast is just the beginning – you have to build connection, community and currency. 

"My definition of success has nothing to do with winning through intimidation or by managing with an iron fist." —  Doug Sandler    

Connect with Doug Sandler:
Website: turnkeypodcast.com
Free Resource: turnkeypodcast.com/gift
Twitter:  @djdoug
Facebook:  @dj.doug.sandler
Email:  doug@turnkeypodcast.com
LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/
Instagram: @turnkeypodcast
Phone: (410) 340-6861

Connect with Cheryl Hodgson: 
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Audience Targeting with Digital Marketing – Jason Swenk

Audience Targeting with Digital Marketing – Jason Swenk

In this episode, Cheryl and Jason discuss:  

  • How to customize your business to work with your strengths 
  • Targeting your ideal client 
  • Finding the right agency to help you strategize 
  • Making connections as a business strategy 

Key Takeaways: 

  • Figure out where you want to go with your business 
  • Only you can identify your own niche 
  • A good agency asks the right questions 
  • It’s about building relationships 

"So how do we put it all together...We solve problems and we connect, but you create this raving community and these people that want in... that have your similar values. And I just really think that's the brand." —  Jason Swenk 

Connect with Jason Swenk:   
Website: jasonswenk.com
Email: jason@jasonswenk.com  

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Customer Experience is Brand Experience – Patti Mara

Customer Experience is Brand Experience – Patti Mara

The customer experience when interacting with your brand serves to form the customer’s perception and opinion of a brand. Focus upon delivering a brand experience that builds a positive consumer response through a customer experience that delivers the brand’s solutions to the customer. . How customers are left after interacting with your team, is your brand in the marketplace, the customer experience. The mindsets of team members and what their role really is the real challenge. And this is for all businesses. Are your teams focused on the task of the role? Are they focusing on the results and creating a positive customer experience, a memorable brand experience.

In this episode, Cheryl and Patti Mara discuss: 

  • The inherent value of a thoughtfully designed and delivered customer experience. 
  • How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
  • Customer service as a brand differentiator. 
  • The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Key Takeaways: 

  • The entrepreneur/business owner sets the tone for the organization’s culture.  
  • Shift from sales to solutions and from transactions to relationships. 
  • Clearly communicate your client’s ROI as part of your brand message.  
  • Give customers reason to become raving fans.

"The experience you're creating, how customers interact with you, how they're left after interacting with your team, that is your brand in the marketplace." —  Patti Mara

Connect with Patti Mara:   
Website: pattimara.com
Book: Up Solutions
Free Resource: pattimara.com/brandaide
LinkedIn: pattimara

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

How to Start a Podcast  – Steve Olsher

How to Start a Podcast – Steve Olsher

“How to start a podcast?” is a question best answered by Steve Olsher, Founder of Podcast Magazine. Steve has hosted two hugely successful podcasts for over 10 years. Podcast Magazine is his newest brain child, designed to bring fans closer to their favorite hosts and shows. For those who are interested in how to start a podcast, Steve shares some solid advice, “You absolutely should get into podcasting. It's absolutely the right thing to do to support your brand and to support your company. And be very, very focused in terms of a particular niche.”

A podcast will help establish you as the credible authority in your chosen niche. It is all about implementation.  And then, there’s the question of “How do you make money podcasting?” That’s possible if you take full advantage of the medium of podcasting to generate high quality leads and turn those leads into conversations and turn those conversations into revenue/ This is the key to answering “How to make money podcasting?” 

In this episode, Cheryl and Steve Olsher discuss: 

  • Steve’s revolution and evolution in the podcasting space. 
  • The ascending spiral of popularity. 
  • Why podcast guests can expand your wheelhouse of knowledge and elevate your business.
  • Ways to pitch yourself to be a guest on a podcast show. 

Key Takeaways: 

  • Podcasting is ubiquitous in the world of business and marketing.
  • Focus on a specific niche in order to establish yourself as a credible authority and generate sales leads.
  • Only pitch yourself as a guest to shows you know
  • Articulate the value you bring to the show’s audience. 

"You absolutely should get into podcasting. It's absolutely the right thing to do in order to support your brand and to support your company while being very, very focused in terms of a particular niche." —  Steve Olsher 

Connect with Steve Olsher:   

Website: https://steveolsher.com/
Magazine: podcastmagazine.com
Free Resource: MyUltimateDirectory
Twitter:  steveolsher
Facebook:  SteveOlsherReinventionExpert
Show: https://reinventionradio.com/
YouTube: whatisyourwhat
LinkedIn: https://www.linkedin.com/in/steveolsher/   

Connect with Cheryl Hodgson:  

Website:brandaide.com
Book:https://registeredtrademarkbook.com
Twitter: twitter.com/brandaide
Facebook: facebook.com/brandaide
Email: cheryl@brandaide.com
Show:brandrevolution.show
YouTube:youtube.com/user/BrandaideTV
LinkedIn:linkedin.com/in/cherylhodgson
Instagram: instagram.com/brandaide

Customer Engagement by Building Community – Kyle Herman

Customer Engagement by Building Community – Kyle Herman

Leading brands focus on building community to create customer engagement. Building community around a market niche, through creating customer engagement can also foster future brand innovation Brand innovators like Kyle Hermans has helped hundreds of global, as well as local brands to create evolution and change for the future of their business. Kyle Hermans has a fascinating, and entertaining take on how important building community can be for today's emerging brands. Since the advent of social media, building community and customer engagement based upon the ideas, and suggestions of passionate members of the brand community can lead to sustained growth and consumer loyalty.

In this episode, Cheryl and Kyle Hermans discuss: 

  • The 21st century meaning of the term brand and how branding has broadened to include the entire relationship to the consumer.
  • The pressures of building a brand in the digital age. 
  • Branding as means of customer engagement by building community and connection. 
  • Kyle's work in bringing different aspects of an organization together to create collective problem-solving.
  • Disruptive innovation begins with envisioning a solution to a collective problem or need for change

Key Takeaways: 

  • Branding includes creating connection to community, resulting in currency in the form of customer engagement
  • Currency is the trade agreement you make with your customers which is at the heart of your brand. 
  • Winning brands offer tremendous free value before asking for the sale. 
  • Focus on helping one small, niche group in order to get very clear on your brand positioning and direction.

"Brands need to build a different type of currency and connection point in order to create that community aspect around them." —  Kyle Hermans 

Connect with Kyle Hermans:   
Website: https://www.becourageousinnovation.com/
Free Resource: www.becourageousinnovation.com/brandaide
Email:  inquiries@becourageousinnovation.com  

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide