Featured Episode
Integrated Marketing-Branding for Success
Integrated Marketing Is Specific--It's not the Same as Branding Integrated marketing is a great phrase. Branding expert Ken Bator’s goes way beyond integrated marketing to focus upon customer experience. Ken shares the keys to branding for success. When it comes to...
Integrated Marketing-Branding for Success
Branding &marketing are not synonyms. Marketing is a specific function. Branding includes customer experience. Ken Bator & Cheryl discuss the B+C+S formula.
Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane
Global Brand Extension through trademark & licensing programs. How Louise Hay’s, Heal your Life legacy lives on with Dr. Patricia Crane.
Building a Community with Marketing Communication – Lee Richter
Communication design & how Lee created a community success story that has become a Pet Mayor movement. Imagine building your community plan!
Marketing Segmentation in Direct Response – Brian Kurtz
Overdeliver to customers by mastering Direct Response Marketing Segmentation. Brian lays it all out on how to overdeliver with the long game.
Exit Strategy and Entrepreneurial Mindset – JP McAvoy
An exit strategy goes hand in hand with launching your business. An entrepreneurial mindset includes an exit strategy as you grow. Attorney JP McAvoy shares how to build with the exit in mind.
How to Sell Online with a Brand Story – Alex Mandossian
Learn how to sell online with the master, Alex Mandossian. A brand story should attract ideal clients and also repel those who are not.
How to Make Money Podcasting – Doug Sandler
Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster:
• You don’t have to be technically savvy in order to start a podcast.
• You don’t need a lot of money to start a podcast.
• You don’t have to be extroverted in order to start up a podcast.
• You don’t have to be a celebrity in order to be successful at podcasting.
• And you don’t need a big audience for a podcast to be successful.
Audience Targeting with Digital Marketing – Jason Swenk
Audience targeting is no stranger to Jason Swenk in digital marketing. You can’t afford to go after everyone and anyone. Targeting is key.
Customer Experience is Brand Experience – Patti Mara
Patti Mara knows customer experience is everything. She specializes in shifting mindsets and creating solutions for client target audiences.
How to Start a Podcast – Steve Olsher
Steve Olsher shows you how to create a podcast and make money podcasting while surrounding yourself with people who help elevate your game.
Customer Engagement by Building Community – Kyle Herman
Customer engagement by building community leads to brand innovation. New brands should begin by being super extremely focused. Draw a circle around the community that you really want to empower, help and improve. Create customer engagement through building community.