Building a Community with Marketing Communication – Lee Richter
In this episode, Cheryl and Lee discuss:
- Community building through communication design
- Connection with your community
- Education marketing, taking time to lay the foundation and build before you launch
- Evolving your brand as the needs of your client base evolve
- The importance of marketing communication
- Community involvement is a win-win
- Make a plan!
- Test the market; know what your customer really wants
- Educate yourself and ask for help where you need it
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