In this episode, Cheryl and Alex Mandossian discuss: 

• Storytelling for people who hate to sell.
• How to turn objections into questions into answers that solve the problems faced by customers.
• The value of telling the business owner's origin story. 
• Using case studies as client stories to showcase the value of the offer. 

Key Takeaways: 

• By disqualifying the wrong customers, you're prioritizing the people who are your ideal customer. 
• The seeds are the objections. The objection is when the sale begins. 
• Write a list of objections and turn them into FAQs.  
• You need a good origin story to grab the attention of your customers and obliterate objections. 

"Seeding through storytelling is the new selling." —  Alex Mandossian 

Connect with Alex Mandossian:   
Website: www.allsellingaside.com
Free Resource: marketingonline.com/book
Twitter: https://twitter.com/AlexMandossian
Facebook: https://www.facebook.com/alexmandossianfan
Show: http://AllSellingAside.com/iTunes
LinkedIn: https://www.linkedin.com/in/alexmandossian 

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandrevolution.show
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide